How to Build Quality Backlinks to Boost SEO

<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqyPEjYAGe5pLA8RYM3yLZ0ddvtaTec1_NF0eePb74Xht8NricWgIFNpf2Ric72a3tHgbcaFxDsmw6YuNmqV07vBzi7zZQu876ZAH7YhjD8mHa2TlT7qp95vg4mfn24D-rAhyLmPPiPrI/s1600/Quality+Backlink.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Quality Backlink" border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqyPEjYAGe5pLA8RYM3yLZ0ddvtaTec1_NF0eePb74Xht8NricWgIFNpf2Ric72a3tHgbcaFxDsmw6YuNmqV07vBzi7zZQu876ZAH7YhjD8mHa2TlT7qp95vg4mfn24D-rAhyLmPPiPrI/s400/Quality+Backlink.jpg" title="Quality Backlink" width="400" /></a></div> <div style="background: white; line-height: 17.15pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify; text-justify: inter-ideograph;"> <span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;"><br /></span></div> <div style="background: white; line-height: 17.15pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify; text-justify: inter-ideograph;"> <span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">In the early days of the Internet, backlinks (or inbound links) were one of the main ways of navigating around the web. A few years ago, companies would use automated backlink building tools and link schemes to create inbound links to their sites, irrespective of the context. Link spam was beginning to flood the web. Google released the Penguin algorithm update to combat these black-hat tactics, and it’s clear today that Google devalues links from poor quality sites. The Penguin 2.0 and Hummingbird updates focused even more on link value,</span><span class="apple-converted-space" style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;"> </span><span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">penalizing sites</span><span class="apple-converted-space" style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;"> </span><span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">with low-quality links. Today, backlinks are still a useful navigational tool, but they play a significant role in SEO. Building quality backlinks is now key to boosting SEO.</span></div> <div style="background: white; line-height: 17.15pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; text-align: justify; text-justify: inter-ideograph;"> <span id="more-2440" style="box-sizing: border-box;"></span></div> <h2 style="background: white; box-sizing: border-box; margin: 15pt 0in 7.5pt;"> <span id="_" style="box-sizing: border-box;"></span><span style="font-family: "Arial","sans-serif"; font-size: 22.5pt; font-weight: normal;"><span id="the-value-of-quality-backlinks" style="box-sizing: border-box;">The Value of Quality Backlinks</span><o:p></o:p></span></h2> <div style="background: white; box-sizing: border-box; line-height: 17.15pt; margin: 0in 0in 7.5pt; text-align: justify;"> <span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Quality backlinks are important because they indicate that other websites value your content. A link from a credible site is like a vote for your site to be listed in the search results pages. The word “credible” is important here. Quality backlinks include links from authoritative sites that are relevant to your industry and also contain valuable content.  Although Google doesn’t advocate developing backlinks purely for SEO purposes, useful backlinks should arise through the running of a successful, value adding business and is still considered a white hat marketing technique. Quantity used to matter; now it’s the quality of each link that counts. More quality backlinks will help your site gain higher search engine rankings, and this should lead to more traffic. Backlinks that use your URL are good, but keyword-rich anchor text links are very useful; these tell Google and other search engines to list your site under those keywords.<o:p></o:p></span></div> <h2 style="background: white; box-sizing: border-box; margin: 15pt 0in 7.5pt;"> <span id="strategies-to-get-more-quality-links" style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif"; font-size: 22.5pt; font-weight: normal;">Strategies to Get More Quality Links</span><o:p></o:p></span></h2> <div style="background: white; box-sizing: border-box; line-height: 17.15pt; margin: 0in 0in 7.5pt; text-align: justify;"> <span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">How do you get more relevant, quality backlinks that help your website and content get more traffic? There are no guarantees, but there are some strategies every individual or business can use to help nurture quality links.<o:p></o:p></span></div> <div style="background: white; box-sizing: border-box; line-height: 17.15pt; margin: 0in 0in 7.5pt; text-align: justify;"> <strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Run a helpful blog.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Publishing<span class="apple-converted-space"> </span>high-quality blog posts<span class="apple-converted-space"> </span>will make sure you remain relevant to search engines and are therefore more likely to be found by people searching for valuable information. Use a variety of keywords and phrases (Google now devalues too much repetition) and link to other authoritative blogs</span><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div> <div style="background: white; box-sizing: border-box; line-height: 17.15pt; margin: 0in 0in 7.5pt; text-align: justify;"> <strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Build online relationships.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Helping other businesses relevant to your business should ultimately help increase backlinks to your blog or website. It’s about forming genuine relationships. For example, connecting with others who share your target market can benefit both parties if the products or services are complimentary. Engage with others and become a trusted source of valuable information</span><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div> <div style="background: white; box-sizing: border-box; line-height: 17.15pt; margin: 0in 0in 7.5pt; text-align: justify;"> <strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Enhance your social media profiles.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">If you are registered to various social media channels, make sure you are active on the sites that help you achieve your marketing goals. Then check your profiles and make the most of the information you can include here. Obviously, link to your website and blog, and fill in description fields using relevant keywords.  You can see below that Constant Content’s Google+ profile is linked to the website.<o:p></o:p></span></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <br /> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div>

How to Build Quality Backlinks to Boost SEO

In the early days of the Internet, backlinks (or inbound links) were one of the main ways of navigating around the web. A few years ago, companies would use automated backlink building tools and link…

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WHY QUALITY UNIQUE CONTENT IS IMPORTANT FOR SEO

<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahVglu0vYSp-Sy4JidR-h9UnhNx97IlVxiejgZ72PEwaAc-wiFDlXn5LexkjV5ZnoKX7bGeTIpei5JJ2JRNRGCoI-pbSsduGn3qiz8EZzLVb2KlelolGI8UkdyWcti1g7I6SfjtBiCA/s1600/Content+is+King.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Content is King" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahVglu0vYSp-Sy4JidR-h9UnhNx97IlVxiejgZ72PEwaAc-wiFDlXn5LexkjV5ZnoKX7bGeTIpei5JJ2JRNRGCoI-pbSsduGn3qiz8EZzLVb2KlelolGI8UkdyWcti1g7I6SfjtBiCA/s400/Content+is+King.png" title="Content is King" width="342" /></a></div> <br /> <div style="background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin: 0in; text-align: justify; text-justify: inter-ideograph; vertical-align: baseline;"> <span style="font-size: 14.0pt;">Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site with as many “relevant” keywords as possible.  I’m sure many of you who are reading this still assume that this form of “SEO” still holds weight today but you couldn’t be more misguided.  While keywords still play an important role in ranking, the game has very much changed on how they should be incorporated onto your web pages.<o:p></o:p></span></div> <h2 style="-webkit-font-smoothing: antialiased; background: white; box-sizing: border-box; line-height: 42.1pt; margin: 0in 0in 7.5pt; outline: 0px; vertical-align: baseline;"> <span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;"></span><span id="more-1634" style="box-sizing: border-box; font-style: inherit; font-weight: inherit; outline: 0px;">CONTENT IS KING<o:p></o:p></span></h2> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">At some point along the way I’m sure you have come across the phrase “Content is King.” This is a term that many web agencies and internet marketing providers use to “explain” the importance of content.  I use it too.  However, it has been tossed around so much and so many have become accustomed to hearing it that either people aren’t listening OR they simply do not understand “why” content is so important.  I cannot stress enough of how important it is for clients to understand, educate themselves and/or respect the role in which content plays in not only ranking their website but how it engages and informs their users.<o:p></o:p></span></div> <h2 style="-webkit-font-smoothing: antialiased; background: white; box-sizing: border-box; line-height: 42.1pt; margin: 0in 0in 7.5pt; outline: 0px; vertical-align: baseline;"> <span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">WHAT IS GOOGLE’S PRIMARY GOAL?<o:p></o:p></span></h2> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">The first step towards understanding why content plays such a vital role in search involves changing the way you think.  While many individuals want to just pass off the responsibility of their website’s ranking onto their web company or marketing agency I must reiterate that it is just as much the responsibility of the individual to have some base understanding of the current “eco-system” of the web and search.  You need to WORK WITH your third party service providers just as much as they WORK FOR YOU.  Understanding what Google wants is just as important as understanding what your patients want when they step foot into your practice.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">So, fundamentally, what is Google’s number 1 goal when it comes to search results? If you answered “To provide great search results” you’d only be half right.  Their number 1 goal is to make money.  Not what you were expecting was it? You see, Google is like any other corporation in the fact their primary goal is to be profitable.  They make money by creating a loyal following of users that rely heavily on the QUALITY search results that they provide. There are dozens of other search engines out on the web but Google remains the top dog because they continue to grow in their popularity and user base by delivering the very best in high quality targeted results to their users.  In order for YOU to be listed in those results you have to provide high quality unique content.<o:p></o:p></span></div> <h2 style="-webkit-font-smoothing: antialiased; background: white; box-sizing: border-box; line-height: 42.1pt; margin: 0in 0in 7.5pt; outline: 0px; vertical-align: baseline;"> <span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">WHAT “QUALIFIES” AS CONTENT?<o:p></o:p></span></h2> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">Content, is ultimately what every user is searching for – in some form or another. It may be video, articles, blogs or other social media, but it is all content, and the more of it you have, the bigger your slice of the Google pie will be. If you have more quality content than your competitors for a given keyword or phrase, which site do you think Google is going to send its traffic to if its desire is to give the user the best results and experience possible?<o:p></o:p></span></div> <h2 style="-webkit-font-smoothing: antialiased; background: white; box-sizing: border-box; line-height: 42.1pt; margin: 0in 0in 7.5pt; outline: 0px; vertical-align: baseline;"> <span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">ALL CONTENT IS NOT CREATED EQUAL<o:p></o:p></span></h2> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">Sure, there are different types of content, as elaborated above, but what is more important is to understand that just having “something” is not necessarily good.<o:p></o:p></span></div> <h3 style="-webkit-font-smoothing: antialiased; background: white; box-sizing: border-box; line-height: 25.5pt; margin: 0in 0in 6pt; outline: 0px; vertical-align: baseline;"> <span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 19.5pt; letter-spacing: .4pt; text-transform: uppercase;">GOOGLE WANTS TO SEE THREE PARTICULAR ASPECTS OF CONTENT<o:p></o:p></span></h3> <div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;"> <!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 14.0pt;">quality<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;"> <!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 14.0pt;">relevance.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 20.25pt; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: 22.5pt; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;"> <!--[if !supportLists]--><span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="font-family: "inherit","serif"; font-size: 14.0pt;">uniqueness<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Quality</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">is pretty self explanatory – good, well written copy or well produced videos that exude professionalism and authority.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Relevance</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">is also pretty straight forward. If the user is searching on “cars” and you’re your site is about “boats”, clearly it is not relevant. Now obviously that example is oversimplified, but you can infer that the more specifically relevant your content is to what the user is searching for, the more success you will have in bringing those users to your site via Google. Uniqueness is a bit more esoteric.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Uniqueness</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">has most of the costs associated with it. Both being time and/or money. However, there are two fundamental methods you can apply to creating unique </span><span style="font-size: 14.0pt;">content.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Method one</span></strong><span class="apple-converted-space"><span style="font-size: 14.0pt;"> </span></span><span style="font-size: 14.0pt;">is simply to create your own well researched, relevant and unique content or pay someone else to create it. Keep in mind that if you do this yourself, it is not quite as simple as you might think. You need to be very cognizant of SEO tactics and strategies in the creation of your content. Think of it like this. You’re building a football team and you go out and hire the quarterback with the best arm in the field, problem is, he’s blind. Content is the same way. You can have incredibly good quality and even relevant content, but if it is not crafted in a manner which obeys some of the basic laws of SEO your results will be mediocre at best. If you pay someone to create that content for you, you need to ensure that they understand how to apply SEO principles to the content creation process as well.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Method two</span></strong><span class="apple-converted-space"><span style="font-size: 14.0pt;"> </span></span><span style="font-size: 14.0pt;">is to take a quality piece of content that has already been drafted and use it as a “baseline” to generate new unique content. Again, this is not as easy as is implied, so you really need to make sure you fully research this approach or hire someone who fully understands the proper ways to repurpose quality material and ensure uniqueness while preserving quality, relevance and optimizing for SEO.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">There are many rules of content creation, but if you stick to these three basic principles – quality, relevance and uniqueness – your site popularity within the search engines will continue to grow. More users and traffic means more to your bottom line and ultimately that is the goal of any business.<o:p></o:p></span></div> <div style="-webkit-font-smoothing: subpixel-antialiased; background: white; box-sizing: border-box; line-height: 20.25pt; margin: 0in 0in 0.0001pt; outline: 0px; text-align: justify; vertical-align: baseline;"> <span style="font-size: 14.0pt;">We here at Audiology Design put in a lot of time and effort into providing you materials that can help you create a better user experience for your prospective patients and satisfy the requirements of Google and other major search engines so that you can attract more patients to your practice website. Help us help you in creating the best web content in your local market and reap the full rewards of<span class="apple-converted-space"> </span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">high ranking search engine optimization</span>!<o:p></o:p></span></div> <div class="MsoNormal" style="text-align: justify;"> <br /></div> <div class="MsoNormal" style="text-align: justify;"> <br /></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div> <br /> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div>

WHY QUALITY UNIQUE CONTENT IS IMPORTANT FOR SEO

Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site with as many “relevant” keywords as possible.  I’m sure many of y…

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Are We Coming to the End of SEO?

<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlMn-wt_GnYmoi5QKDNUNe_rZIe4OjLbPhLyqpaP7FX94QBuZEcrSBz2IqG0UrWeqmPl2UGptr9Ge8mk-P7Y120o1ohG0Khpdg2xbT7YQmxcfKMgvftMO686r3u0Cl6d8u2kXq4Djvkpg/s1600/SEO+DEAD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="SEO DEAD" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlMn-wt_GnYmoi5QKDNUNe_rZIe4OjLbPhLyqpaP7FX94QBuZEcrSBz2IqG0UrWeqmPl2UGptr9Ge8mk-P7Y120o1ohG0Khpdg2xbT7YQmxcfKMgvftMO686r3u0Cl6d8u2kXq4Djvkpg/s400/SEO+DEAD.jpg" title="SEO DEAD" width="400" /></a></div> <br /> <br /> <div style="background: white; margin-bottom: .25in; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt; mso-line-height-alt: 16.9pt; text-align: justify; text-justify: inter-ideograph;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-size: 18.0pt;">What are you hoping for when you search for something on Google?<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has relevant, reliable, authoritative content?<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Most likely it is the latter, and it seems Google may want that too. If it happens to represent the antithesis of the results of good SEO, that's just fine with Google. They don't make a nickel on your optimized site and they are worried that users may become underwhelmed with their search results if the only links appearing above the fold are those not with the best content but with those deploying the most effective examples of chicanery we know as "SEO."<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">When Google in 2013 stopped providing data about keyword popularity, this must have served as a shot across the bow of SEO. It signaled that Google wanted to put a damper on SEO because they had determined it was skewing the results in a way unhelpful to its users.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">In the "old" days, SEO was a matter of stuffing your metatags with top keywords; then it became more complicated as Google continued to refine its search algorithm. The current state of SEO, in rather sober fashion, calls for "quality content," no keyword stuffing, longevity of the domain, lack of duplicate content, a well-ordered site-map and other items more esoteric. Really, it's become more about just building a great site with great (and focused) content. Phony inbound links are not supposed to cut it anymore, although sometimes this can slip by undetected.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO is a big industry. According to a site called<span class="apple-converted-space"> </span>State of Digital, 863 million websites mention SEO globally and every second 105 people search for SEO links on Google. Most of them seem to be looking for "services" or "companies," which explains how there came to be so many SEO companies.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO is also an industry full of promises. Despite evidence to the contrary, many SEO mavens continue to insist they can fool the Google algorithm into getting your site - no matter what it is - higher in the rankings. That it is easy to see whether it works when you search for your own company makes it an appealing payoff. But the waters of SEO remain murky and it's difficult to measure success of SEO in any meaningful way (in other words, even if you got to the top, did it improve your business or did you just accumulate a very high bounce rate?).<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Now SEO may be going the way of Megalodon, a 100-foot shark rumored to exist but mostly accepted to have gone extinct a million years ago. If it isn't functionally dead, it's certainly in the sick-house. Google does not especially want the SEO industry playing games with its rankings, and what Google wants, especially in a case like this, Google gets.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;"></span></div> <div style="text-align: justify;"> <span style="font-size: 16pt; line-height: 16.9pt;">Customers still ask for "top keyword" reports as if they have not read the news about the unavailability of it - perhaps because they believe that if you wish hard enough for a pony on Christmas, one will eventually find its way under the tree.</span></div> <o:p></o:p><br /> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">It isn't going to happen.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Certain SEO principles should not be ignored, simply as a matter of site-hygiene. A well-organized, content-rich site is a good thing to have. But most other SEO tricks and tips have just a little bit (if not a lot) of snake-oil in the recipe. It sounds like a great proposition to a site owner: Drink a bottle of SEO and your site will zoom vigorously to the top of the heap. But too often, and partly because Google does not seem to want it to, it doesn't work as advertised.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">There is no good reason for Google to stop trying to stamp out SEO, because in effect, SEO damps the quality of search results for the user. Google is interested in the user - and, as you might have guessed already, it reduces the value of a paid AdWord link. Because Google AdWords is a form of SEO, which really is SEM (search engine marketing); in other words, you optimize your site's Google performance by bidding on Google keywords whereby Google makes pretty much all of its money.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO is not going to get easier. It's going to get harder and eventually will most likely be next to impossible - because Google's algorithms are always a step ahead of the marketers trying to game them. And with no keyword reporting, a major support system for SEO has been, quite simply, taken away.<o:p></o:p></span></div> <div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;"> <span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">If you want to rank high on Google, build a good site and market it the best you know how. Just don't expect SEO to be the answer to your traffic-related prayers because, increasingly, it won't be.<o:p></o:p></span></div> <br /> <div class="MsoNormal" style="text-align: justify;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> </div>

Are We Coming to the End of SEO?

What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has relevant…

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How to optimize your web pages and keep Google happy

<div class="MsoNormal" style="margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-line-height-alt: 12.6pt; mso-outline-level: 1;"> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: x-large;"><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></span></div> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div> <div class="MsoNormal" style="line-height: 16.8pt; margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify; text-justify: inter-ideograph;"> <div class="separator" style="clear: both; text-align: center;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a></div> <span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">Optimizing your website properly is crucial to getting your site seen, searched and approved by the search engines</span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;"> <i>and</i> </span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">the public. This article shows just how you can do that using Wordtracker's updated Keywords tool.</span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">T</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">he</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> M</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ad</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> H</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">atter</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> I</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">s</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> D</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">efinitely</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">              R</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ather</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> L</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">oony<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony is a memorable little acronym to help remember the basics of what needs to be done to help Google and your potential viewers find your site, and improve your search engine rankings into the bargain.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt;"> <div class="separator" style="clear: both; text-align: center;"> </div> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T: Title tag<br /> M: Meta description and keywords tag<br /> H: Header tags: H1, H2, H3<br /> I: Image file names and alt tags<br /> D: Diverse keywords<br /> R: Relevancy<br /> L: Reputable links<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go through those topics and discover how Wordtracker is in an even better position (with recent improvements to the Keywords tool) to help you do it.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">First things first you need the keywords with which to optimize your site:<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">First choose your keywords<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The new, improved</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">helps you find the keywords that will get traffic to your site and beat your competitors.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The aim of this article isn't to tell you how to do your keyword research, however. You'll find a lot more information on that in</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Finding keywords</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">and</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keyword mapping</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's assume you have your keywords.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">How do you use them on your web page?<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go back to</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>T</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Title tag<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><title>My Page Title</title></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s1600/make-your-title-compelling-wam-bam-club-example.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Title Tag" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s400/make-your-title-compelling-wam-bam-club-example.jpg" title="Title Tag" width="400" /></a></div> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The title tag for the first item in the search engine results in the picture below is</span><i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">"Burlesque London | Wam Bam Club | Comedy, Magic, Music and Burlesque"</span></i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">This tag, as well as being of great interest to Google, appears at the top of your browser and acts in much the same way as the title of a book to your prospective customers. Have you ever bought a book largely based on how the cover looks? Yes? (Good for you if you haven't ...)<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><!--[if gte vml 1]><v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"/> <v:formulas> <v:f eqn="if lineDrawn pixelLineWidth 0"/> <v:f eqn="sum @0 1 0"/> <v:f eqn="sum 0 0 @1"/> <v:f eqn="prod @2 1 2"/> <v:f eqn="prod @3 21600 pixelWidth"/> <v:f eqn="prod @3 21600 pixelHeight"/> <v:f eqn="sum @0 0 1"/> <v:f eqn="prod @6 1 2"/> <v:f eqn="prod @7 21600 pixelWidth"/> <v:f eqn="sum @8 21600 0"/> <v:f eqn="prod @7 21600 pixelHeight"/> <v:f eqn="sum @10 21600 0"/> </v:formulas> <v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/> <o:lock v:ext="edit" aspectratio="t"/> </v:shapetype><v:shape id="Picture_x0020_1" o:spid="_x0000_i1027" type="#_x0000_t75" alt="M" style='width:480pt;height:269.25pt;visibility:visible; mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\mukhtar\AppData\Local\Temp\msohtmlclip1\01\clip_image001.jpg" o:title="M"/> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 3; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Title tag key points<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">            </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make your title compelling to increase clickthroughs.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; text-align: left; text-indent: -0.25in;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">           </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Focus on a primary keyword and if you can work one in, use a second or third keyword. Place the primary keyword right at the beginning. But don't stuff with keywords - a long list of keywords looks suspicious to both Google and your human visitors.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make sure your primary keyword is relevant to the content on your page. You'll lose ranking if there's no relevance and people won't stay on your site.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Restrict your title tags to 69 characters - anything over this Google will cut off and you'll lose a whole word even if you're only one character over.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use a unique title tag for every page so that Google doesn't see you as duplicate content.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; text-align: left; text-indent: -0.25in;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use the | symbol or dash - anything else detracts from your message.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <br /></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta description tag<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><meta name="description" content="My description" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s1600/content_description-tag_seo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Description tag" border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s400/content_description-tag_seo.png" title="Meta Description tag" width="400" /></a></div> <br /> <div class="separator" style="clear: both; text-align: center;"> </div> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Below you'll see the description tag used on Wordtracker's</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Scout</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">page (circled in red):<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_2" o:spid="_x0000_i1026" type="#_x0000_t75" alt="Description of Wordtracker Scout from Google's SERPs pages" style='width:478.5pt;height:261pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\mukhtar\AppData\Local\Temp\msohtmlclip1\01\clip_image002.png" o:title="Description of Wordtracker Scout from Google's SERPs pages"/> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should serve as a short and to the point summary of what your web page is about, with a bit more detail about what the content will be than can be gleaned from your title. Try including a strong call to action to spur your prospective customers into action: "Click here to learn more," for example.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 3; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Meta description tag key points<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should make sense to your reader.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">It should reinforce your title tag - confusion will reign if your description is saying something that has nothing to do with your title tag, and the searcher will pass you over.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Again, place your primary keyword near the beginning and don't use too many keywords. Try combining keywords (there are some great examples of that in Rand Fishkin's article on</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Tactical SEO</span></u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">)<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The character limit for your description tag is 160.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;"> <!--[if !supportLists]--><span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">         </span></span><!--[endif]--><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Include your brand to increase brand awareness and help show trustworthiness.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta keywords tag<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Meta keywords aren't as important these days as they used to be. Google, for instance, has said that</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">they don't use them</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">at all in web rankings these days.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">So don't worry about them.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">H: Header tags: H1, H2, H3<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><h1>, <h2>, <h3> etc (up to 6)</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">You should only have one H1 tag per page and this is your headline: it's the text that should make your readers want to read on. So concentrate on making it hook in your visitors.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do try to use your target keywords in your header tags if you can, and although these carry less ranking weight than previously, they are still assessed, and Google places more weight on the H1 tag than the others. They can help increase your ranking simply by way of making your text easier to read, thereby increasing clickthroughs, and hopefully improving your bounce rate (the rate at which your visitors leave your site.)</span><span style="color: #2b2b2b; font-family: "verdana" , sans-serif; font-size: 13.5pt; line-height: 16.8pt;"> </span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">I: Image file names and alt tags<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><img src="my-lovely-pic.gif" alt="My lovely picture" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s1600/healthy-fruit-and-vegetable-juices.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image File names and Alt tags" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s400/healthy-fruit-and-vegetable-juices.jpg" title="Image File names and Alt tags" width="400" /></a></div> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><!--[if gte vml 1]><v:shape id="Picture_x0020_3" o:spid="_x0000_i1025" type="#_x0000_t75" alt="Healthy fruit and vegetable juices" style='width:487.5pt;height:273.75pt;visibility:visible;mso-wrap-style:square'> <v:imagedata src="file:///C:\Users\mukhtar\AppData\Local\Temp\msohtmlclip1\01\clip_image004.jpg" o:title="Healthy fruit and vegetable juices"/> </v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Always give your images an alt tag (alternative text tag). As well as helping to inform the search engines what your page is about, they're essential for accessibility. Specialist software used by people with visual impairment reads them out, so you should have them describe what the image is about. They also appear in place of a picture if a reader has images switched off.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Of course, also make the image alt tags and file names keyword rich so that the search engines see them as another piece of keyword rich content on your site.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">D: Diversity<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do use your primary and secondary keywords in your text, but also use lots of other on-topic words so that it does not appear that your text is stuffed full of keywords. Make your content readable, interesting, knowledgeable and make it long - the more you know and can advise on any given subject, the more authoritative and trustworthy you will look to to the search engines and your audience.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 3; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">How can Wordtracker help?<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use our new</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">to find relevant and popular search terms, but above all write great content (or pay someone to write great content for you!).<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">R: Relevancy<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The search engines expect to see relevant content on a page, and visitors will also: they'll bounce straight off if they arrive at a page about cats when they expected it to be about home improvements, for example.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">And as Google is looking ever closer at customer engagement, the bounce rate is become increasingly important.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;"> <b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">L: Reputable links<o:p></o:p></span></b></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">At the moment, linking is still the biggest ranking factor, and everything you've done above will help to make your site more linkworthy.<o:p></o:p></span></div> <div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;"> <span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Good quality, relevant, keyword rich content is imperative if you're to get noticed and get linked to by reputable sites, and these sites will be able to find you that much more easily if you follow these guidelines. If they see that you are a trustworthy, authoritative brand, links will follow.<o:p></o:p></span></div> <br /> <div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;"> <br /></div>

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How to optimize your web pages and keep Google happy

Optimizing your website properly is crucial to getting your site seen, searched and approved by the search engines and the public. This article shows just how you can do that using Wordtracker's upda…

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