Hack My Seo

How to Build Quality Backlinks to Boost SEO

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<span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">In the
early days of the Internet, backlinks (or inbound links) were one of the main
ways of navigating around the web. A few years ago, companies would use
automated backlink building tools and link schemes to create inbound links to
their sites, irrespective of the context. Link spam was beginning to flood the
web. Google released the Penguin algorithm update to combat these black-hat
tactics, and it’s clear today that Google devalues links from poor quality
sites. The Penguin 2.0 and Hummingbird updates focused even more on link value,</span><span class="apple-converted-space" style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;"> </span><span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">penalizing sites</span><span class="apple-converted-space" style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;"> </span><span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 17.15pt;">with low-quality links. Today,
backlinks are still a useful navigational tool, but they play a significant
role in SEO. Building quality backlinks is now key to boosting SEO.</span></div>
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<span id="_" style="box-sizing: border-box;"></span><span style="font-family: "Arial","sans-serif"; font-size: 22.5pt; font-weight: normal;"><span id="the-value-of-quality-backlinks" style="box-sizing: border-box;">The Value of Quality Backlinks</span><o:p></o:p></span></h2>
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<span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Quality backlinks are important because they
indicate that other websites value your content. A link from a credible site is
like a vote for your site to be listed in the search results pages. The word
“credible” is important here. Quality backlinks include links from
authoritative sites that are relevant to your industry and also contain
valuable content.  Although Google doesn’t advocate developing backlinks
purely for SEO purposes, useful backlinks should arise through the running of a
successful, value adding business and is still considered a white hat marketing
technique. Quantity used to matter; now it’s the quality of each link that
counts. More quality backlinks will help your site gain higher search engine
rankings, and this should lead to more traffic. Backlinks that use your URL are
good, but keyword-rich anchor text links are very useful; these tell Google and
other search engines to list your site under those keywords.<o:p></o:p></span></div>
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<span id="strategies-to-get-more-quality-links" style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif"; font-size: 22.5pt; font-weight: normal;">Strategies
to Get More Quality Links</span><o:p></o:p></span></h2>
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<span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">How do you get more relevant, quality
backlinks that help your website and content get more traffic? There are no
guarantees, but there are some strategies every individual or business can use
to help nurture quality links.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Run a helpful blog.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Publishing<span class="apple-converted-space"> </span>high-quality blog posts<span class="apple-converted-space"> </span>will make sure you remain relevant to
search engines and are therefore more likely to be found by people searching
for valuable information. Use a variety of keywords and phrases (Google now
devalues too much repetition) and link to other authoritative blogs</span><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Build online relationships.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">Helping other
businesses relevant to your business should ultimately help increase backlinks
to your blog or website. It’s about forming genuine relationships. For example,
connecting with others who share your target market can benefit both parties if
the products or services are complimentary. Engage with others and become a
trusted source of valuable information</span><span style="font-family: "Arial","sans-serif";">.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box;"><span style="font-family: "Arial","sans-serif";">*Enhance your social media profiles.</span></strong><span class="apple-converted-space"><span style="font-family: "Arial","sans-serif";"> </span></span><span style="font-family: "Arial","sans-serif"; font-size: 14.0pt;">If you are registered
to various social media channels, make sure you are active on the sites that
help you achieve your marketing goals. Then check your profiles and make the
most of the information you can include here. Obviously, link to your website
and blog, and fill in description fields using relevant keywords.  You can
see below that Constant Content’s Google+ profile is linked to the website.<o:p></o:p></span></div>
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How to Build Quality Backlinks to Boost SEO

In the early days of the Internet, backlinks (or inbound links) were one of the main ways of navigating around the web. A few years ago...

WHY QUALITY UNIQUE CONTENT IS IMPORTANT FOR SEO

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahVglu0vYSp-Sy4JidR-h9UnhNx97IlVxiejgZ72PEwaAc-wiFDlXn5LexkjV5ZnoKX7bGeTIpei5JJ2JRNRGCoI-pbSsduGn3qiz8EZzLVb2KlelolGI8UkdyWcti1g7I6SfjtBiCA/s1600/Content+is+King.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Content is King" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbahVglu0vYSp-Sy4JidR-h9UnhNx97IlVxiejgZ72PEwaAc-wiFDlXn5LexkjV5ZnoKX7bGeTIpei5JJ2JRNRGCoI-pbSsduGn3qiz8EZzLVb2KlelolGI8UkdyWcti1g7I6SfjtBiCA/s400/Content+is+King.png" title="Content is King" width="342" /></a></div>
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<span style="font-size: 14.0pt;">Back in the day, if you wanted to get your website
ranking highly in search engines all you had to do was cram the pages of your
site with as many “relevant” keywords as possible.  I’m sure many of you
who are reading this still assume that this form of “SEO” still holds weight
today but you couldn’t be more misguided.  While keywords still play an
important role in ranking, the game has very much changed on how they should be
incorporated onto your web pages.<o:p></o:p></span></div>
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<span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;"></span><span id="more-1634" style="box-sizing: border-box; font-style: inherit; font-weight: inherit; outline: 0px;">CONTENT IS
KING<o:p></o:p></span></h2>
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<span style="font-size: 14.0pt;">At some point along the way
I’m sure you have come across the phrase “Content is King.” This is a term that
many web agencies and internet marketing providers use to “explain” the
importance of content.  I use it too.  However, it has been tossed
around so much and so many have become accustomed to hearing it that either
people aren’t listening OR they simply do not understand “why” content is so
important.  I cannot stress enough of how important it is for clients to
understand, educate themselves and/or respect the role in which content plays
in not only ranking their website but how it engages and informs their users.<o:p></o:p></span></div>
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<span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">WHAT IS GOOGLE’S PRIMARY GOAL?<o:p></o:p></span></h2>
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<span style="font-size: 14.0pt;">The first step towards
understanding why content plays such a vital role in search involves changing
the way you think.  While many individuals want to just pass off the
responsibility of their website’s ranking onto their web company or marketing
agency I must reiterate that it is just as much the responsibility of the
individual to have some base understanding of the current “eco-system” of the
web and search.  You need to WORK WITH your third party service providers
just as much as they WORK FOR YOU.  Understanding what Google wants is
just as important as understanding what your patients want when they step foot
into your practice.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">So, fundamentally, what is
Google’s number 1 goal when it comes to search results? If you answered “To
provide great search results” you’d only be half right.  Their number 1
goal is to make money.  Not what you were expecting was it? You see,
Google is like any other corporation in the fact their primary goal is to be
profitable.  They make money by creating a loyal following of users that
rely heavily on the QUALITY search results that they provide. There are dozens
of other search engines out on the web but Google remains the top dog because
they continue to grow in their popularity and user base by delivering the very
best in high quality targeted results to their users.  In order for YOU to
be listed in those results you have to provide high quality unique content.<o:p></o:p></span></div>
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<span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">WHAT “QUALIFIES” AS CONTENT?<o:p></o:p></span></h2>
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<span style="font-size: 14.0pt;">Content, is ultimately what
every user is searching for – in some form or another. It may be video,
articles, blogs or other social media, but it is all content, and the more of
it you have, the bigger your slice of the Google pie will be. If you have more
quality content than your competitors for a given keyword or phrase, which site
do you think Google is going to send its traffic to if its desire is to give
the user the best results and experience possible?<o:p></o:p></span></div>
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<span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 25.5pt; letter-spacing: .4pt; text-transform: uppercase;">ALL CONTENT IS NOT CREATED EQUAL<o:p></o:p></span></h2>
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<span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">Sure,
there are different types of content, as elaborated above, but what is more
important is to understand that just having “something” is not necessarily
good.<o:p></o:p></span></div>
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<span style="color: #444444; font-family: "Open Sans Condensed","serif"; font-size: 19.5pt; letter-spacing: .4pt; text-transform: uppercase;">GOOGLE WANTS TO SEE THREE
PARTICULAR ASPECTS OF CONTENT<o:p></o:p></span></h3>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="font-family: "inherit","serif"; font-size: 14.0pt;">quality<o:p></o:p></span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="font-family: "inherit","serif"; font-size: 14.0pt;">relevance.<o:p></o:p></span></div>
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<span style="font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 14.0pt; mso-fareast-font-family: Symbol;">·<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="font-family: "inherit","serif"; font-size: 14.0pt;">uniqueness<o:p></o:p></span></div>
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<strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Quality</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">is pretty self
explanatory – good, well written copy or well produced videos that exude
professionalism and authority.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Relevance</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">is also pretty
straight forward. If the user is searching on “cars” and you’re your site is
about “boats”, clearly it is not relevant. Now obviously that example is
oversimplified, but you can infer that the more specifically relevant your
content is to what the user is searching for, the more success you will have in
bringing those users to your site via Google. Uniqueness is a bit more
esoteric.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-family: "Open Sans","serif"; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Uniqueness</span></strong><span class="apple-converted-space"><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;"> </span></span><span style="font-family: "Open Sans","serif"; font-size: 14.0pt;">has most of the costs
associated with it. Both being time and/or money. However, there are two
fundamental methods you can apply to creating unique </span><span style="font-size: 14.0pt;">content.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Method one</span></strong><span class="apple-converted-space"><span style="font-size: 14.0pt;"> </span></span><span style="font-size: 14.0pt;">is simply to create your own well researched, relevant
and unique content or pay someone else to create it. Keep in mind that if you
do this yourself, it is not quite as simple as you might think. You need to be
very cognizant of SEO tactics and strategies in the creation of your content.
Think of it like this. You’re building a football team and you go out and hire
the quarterback with the best arm in the field, problem is, he’s blind. Content
is the same way. You can have incredibly good quality and even relevant
content, but if it is not crafted in a manner which obeys some of the basic
laws of SEO your results will be mediocre at best. If you pay someone to create
that content for you, you need to ensure that they understand how to apply SEO
principles to the content creation process as well.<o:p></o:p></span></div>
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<strong style="box-sizing: border-box; font-style: inherit; outline: 0px;"><span style="border: none windowtext 1.0pt; font-size: 14.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">Method two</span></strong><span class="apple-converted-space"><span style="font-size: 14.0pt;"> </span></span><span style="font-size: 14.0pt;">is to take a quality piece of content that has already
been drafted and use it as a “baseline” to generate new unique content. Again,
this is not as easy as is implied, so you really need to make sure you fully research
this approach or hire someone who fully understands the proper ways to
repurpose quality material and ensure uniqueness while preserving quality,
relevance and optimizing for SEO.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">There are many rules of
content creation, but if you stick to these three basic principles – quality,
relevance and uniqueness – your site popularity within the search engines will
continue to grow. More users and traffic means more to your bottom line and
ultimately that is the goal of any business.<o:p></o:p></span></div>
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<span style="font-size: 14.0pt;">We here at Audiology Design
put in a lot of time and effort into providing you materials that can help you
create a better user experience for your prospective patients and satisfy the
requirements of Google and other major search engines so that you can attract
more patients to your practice website. Help us help you in creating the best
web content in your local market and reap the full rewards of<span class="apple-converted-space"> </span><span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">high ranking search engine
optimization</span>!<o:p></o:p></span></div>
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WHY QUALITY UNIQUE CONTENT IS IMPORTANT FOR SEO

Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site wi...

Are We Coming to the End of SEO?

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<a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-size: 18.0pt;">What are you hoping for when
you search for something on Google?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Are
you looking for a site that deployed every SEO tip and trick to game their way
to the top of the list? Or a site that has relevant, reliable, authoritative
content?<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Most
likely it is the latter, and it seems Google may want that too. If it happens
to represent the antithesis of the results of good SEO, that's just fine with
Google. They don't make a nickel on your optimized site and they are worried
that users may become underwhelmed with their search results if the only links
appearing above the fold are those not with the best content but with those
deploying the most effective examples of chicanery we know as "SEO."<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">When
Google in 2013 stopped providing data about keyword popularity, this must have
served as a shot across the bow of SEO. It signaled that Google wanted to put a
damper on SEO because they had determined it was skewing the results in a way
unhelpful to its users.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">In
the "old" days, SEO was a matter of stuffing your metatags with top
keywords; then it became more complicated as Google continued to refine its
search algorithm. The current state of SEO, in rather sober fashion, calls for
"quality content," no keyword stuffing, longevity of the domain, lack
of duplicate content, a well-ordered site-map and other items more esoteric.
Really, it's become more about just building a great site with great (and
focused) content. Phony inbound links are not supposed to cut it anymore,
although sometimes this can slip by undetected.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO
is a big industry. According to a site called<span class="apple-converted-space"> </span>State
of Digital, 863 million websites mention SEO globally and every second 105
people search for SEO links on Google. Most of them seem to be looking for
"services" or "companies," which explains how there came to
be so many SEO companies.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO
is also an industry full of promises. Despite evidence to the contrary, many
SEO mavens continue to insist they can fool the Google algorithm into getting
your site - no matter what it is - higher in the rankings. That it is easy to
see whether it works when you search for your own company makes it an appealing
payoff. But the waters of SEO remain murky and it's difficult to measure
success of SEO in any meaningful way (in other words, even if you got to the
top, did it improve your business or did you just accumulate a very high bounce
rate?).<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Now
SEO may be going the way of Megalodon, a 100-foot shark rumored to exist but
mostly accepted to have gone extinct a million years ago. If it isn't
functionally dead, it's certainly in the sick-house. Google does not especially
want the SEO industry playing games with its rankings, and what Google wants,
especially in a case like this, Google gets.<o:p></o:p></span></div>
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<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;"></span></div>
<div style="text-align: justify;">
<span style="font-size: 16pt; line-height: 16.9pt;">Customers
still ask for "top keyword" reports as if they have not read the news
about the unavailability of it - perhaps because they believe that if you wish
hard enough for a pony on Christmas, one will eventually find its way under the
tree.</span></div>
<o:p></o:p><br />
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">It
isn't going to happen.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">Certain
SEO principles should not be ignored, simply as a matter of site-hygiene. A
well-organized, content-rich site is a good thing to have. But most other SEO
tricks and tips have just a little bit (if not a lot) of snake-oil in the
recipe. It sounds like a great proposition to a site owner: Drink a bottle of
SEO and your site will zoom vigorously to the top of the heap. But too often,
and partly because Google does not seem to want it to, it doesn't work as
advertised.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">There
is no good reason for Google to stop trying to stamp out SEO, because in
effect, SEO damps the quality of search results for the user. Google is
interested in the user - and, as you might have guessed already, it reduces the
value of a paid AdWord link. Because Google AdWords is a form of SEO, which
really is SEM (search engine marketing); in other words, you optimize your
site's Google performance by bidding on Google keywords whereby Google makes
pretty much all of its money.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">SEO
is not going to get easier. It's going to get harder and eventually will most
likely be next to impossible - because Google's algorithms are always a step
ahead of the marketers trying to game them. And with no keyword reporting, a
major support system for SEO has been, quite simply, taken away.<o:p></o:p></span></div>
<div style="background: white; line-height: 16.9pt; margin: 9pt 0in 0.25in; text-align: justify;">
<span style="font-size: 16.0pt; mso-bidi-font-size: 14.0pt;">If
you want to rank high on Google, build a good site and market it the best you
know how. Just don't expect SEO to be the answer to your traffic-related
prayers because, increasingly, it won't be.<o:p></o:p></span></div>
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Are We Coming to the End of SEO?

What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to ...

How to optimize your web pages and keep Google happy

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<span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">Optimizing your website
properly is crucial to getting your site seen, searched and approved by the
search engines</span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;"> <i>and</i> </span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">the
public. This article shows just how you can do that using Wordtracker's updated
Keywords tool.</span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">T</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">he</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> M</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ad</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> H</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">atter</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> I</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">s</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> D</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">efinitely</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">              R</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ather</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> L</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">oony<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony is
a memorable little acronym to help remember the basics of what needs to be done
to help Google and your potential viewers find your site, and improve your
search engine rankings into the bargain.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T: Title tag<br />
M: Meta description and keywords tag<br />
H: Header tags: H1, H2, H3<br />
I: Image file names and alt tags<br />
D: Diverse keywords<br />
R: Relevancy<br />
L: Reputable links<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go through those
topics and discover how Wordtracker is in an even better position (with recent
improvements to the Keywords tool) to help you do it.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">First things first you
need the keywords with which to optimize your site:<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">First choose your
keywords<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The new, improved</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">helps you find the keywords that will get traffic to your site
and beat your competitors.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The aim of this article
isn't to tell you how to do your keyword research, however. You'll find a lot
more information on that in</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Finding
keywords</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">and</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keyword mapping</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's assume you have
your keywords.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">How do you use them on
your web page?<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go back to</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>T</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Title tag<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><title>My
Page Title</title></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s1600/make-your-title-compelling-wam-bam-club-example.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Title Tag" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s400/make-your-title-compelling-wam-bam-club-example.jpg" title="Title Tag" width="400" /></a></div>
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The title tag for the
first item in the search engine results in the picture below is</span><i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">"Burlesque London | Wam Bam Club | Comedy, Magic, Music and
Burlesque"</span></i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">This tag, as well as
being of great interest to Google, appears at the top of your browser and acts
in much the same way as the title of a book to your prospective customers. Have
you ever bought a book largely based on how the cover looks? Yes? (Good for you
if you haven't ...)<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Title tag key points<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">            </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make your title compelling to increase clickthroughs.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; text-align: left; text-indent: -0.25in;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">           </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Focus on a primary keyword and if you can work one in, use a
second or third keyword. Place the primary keyword right at the beginning. But
don't stuff with keywords - a long list of keywords looks suspicious to both
Google and your human visitors.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make sure your primary keyword is relevant to the content on
your page. You'll lose ranking if there's no relevance and people won't stay on
your site.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Restrict your title tags to 69 characters - anything over this
Google will cut off and you'll lose a whole word even if you're only one
character over.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use a unique title tag for every page so that Google doesn't see
you as duplicate content.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; text-align: left; text-indent: -0.25in;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use the | symbol or dash - anything else detracts from your
message.<o:p></o:p></span></div>
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<br /></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta description tag<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><meta
name="description" content="My description" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s1600/content_description-tag_seo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Description tag" border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s400/content_description-tag_seo.png" title="Meta Description tag" width="400" /></a></div>
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</div>
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Below you'll see the
description tag used on Wordtracker's</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Scout</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">page (circled in red):<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should
serve as a short and to the point summary of what your web page is about, with
a bit more detail about what the content will be than can be gleaned from your
title. Try including a strong call to action to spur your prospective customers
into action: "Click here to learn more," for example.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Meta description tag key
points<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should make sense to your reader.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">It should reinforce your title tag - confusion will reign if
your description is saying something that has nothing to do with your title
tag, and the searcher will pass you over.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Again, place your primary keyword near the beginning and don't
use too many keywords. Try combining keywords (there are some great examples of
that in Rand Fishkin's article on</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Tactical
SEO</span></u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">)<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The character limit for your description tag is 160.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l0 level1 lfo2; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Include your brand to increase brand awareness and help show
trustworthiness.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta keywords tag<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Meta keywords aren't as
important these days as they used to be. Google, for instance, has said that</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">they don't use them</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">at all in web rankings these days.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">So don't worry about
them.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">H: Header tags: H1, H2,
H3<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><h1>,
<h2>, <h3> etc (up to 6)</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">You should only have one
H1 tag per page and this is your headline: it's the text that should make your
readers want to read on. So concentrate on making it hook in your visitors.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do try to use your target
keywords in your header tags if you can, and although these carry less ranking
weight than previously, they are still assessed, and Google places more weight
on the H1 tag than the others. They can help increase your ranking simply by
way of making your text easier to read, thereby increasing clickthroughs, and
hopefully improving your bounce rate (the rate at which your visitors leave
your site.)</span><span style="color: #2b2b2b; font-family: "verdana" , sans-serif; font-size: 13.5pt; line-height: 16.8pt;"> </span></div>
<div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">I: Image file names and
alt tags<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><img
src="my-lovely-pic.gif" alt="My lovely picture" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s1600/healthy-fruit-and-vegetable-juices.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image File names and Alt tags" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s400/healthy-fruit-and-vegetable-juices.jpg" title="Image File names and Alt tags" width="400" /></a></div>
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Always give your images
an alt tag (alternative text tag). As well as helping to inform the search
engines what your page is about, they're essential for accessibility.
Specialist software used by people with visual impairment reads them out, so
you should have them describe what the image is about. They also appear in
place of a picture if a reader has images switched off.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Of course, also make the
image alt tags and file names keyword rich so that the search engines see them
as another piece of keyword rich content on your site.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">D: Diversity<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do use your primary and
secondary keywords in your text, but also use lots of other on-topic words so
that it does not appear that your text is stuffed full of keywords. Make your
content readable, interesting, knowledgeable and make it long - the more you
know and can advise on any given subject, the more authoritative and
trustworthy you will look to to the search engines and your audience.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 3; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">How can Wordtracker help?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use our new</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">to find relevant and popular search terms, but above all write
great content (or pay someone to write great content for you!).<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 30.0pt; margin-bottom: 7.5pt; margin-left: 0in; margin-right: 0in; margin-top: 7.5pt; mso-outline-level: 2; text-align: justify; text-justify: inter-ideograph;">
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">R: Relevancy<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The search engines expect
to see relevant content on a page, and visitors will also: they'll bounce
straight off if they arrive at a page about cats when they expected it to be
about home improvements, for example.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">And as Google is looking
ever closer at customer engagement, the bounce rate is become increasingly
important.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">L: Reputable links<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">At the moment, linking is
still the biggest ranking factor, and everything you've done above will help to
make your site more linkworthy.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Good quality, relevant,
keyword rich content is imperative if you're to get noticed and get linked to
by reputable sites, and these sites will be able to find you that much more
easily if you follow these guidelines. If they see that you are a trustworthy,
authoritative brand, links will follow.<o:p></o:p></span></div>
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