Hack My Seo: Image

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<span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">Optimizing your website
properly is crucial to getting your site seen, searched and approved by the
search engines</span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;"> <i>and</i> </span><span style="background-color: white; color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt; line-height: 16.8pt;">the
public. This article shows just how you can do that using Wordtracker's updated
Keywords tool.</span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">T</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">he</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> M</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ad</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> H</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">atter</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> I</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">s</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> D</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">efinitely</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">              R</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">ather</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;"> L</span></b><b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">oony<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony is
a memorable little acronym to help remember the basics of what needs to be done
to help Google and your potential viewers find your site, and improve your
search engine rankings into the bargain.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">T: Title tag<br />
M: Meta description and keywords tag<br />
H: Header tags: H1, H2, H3<br />
I: Image file names and alt tags<br />
D: Diverse keywords<br />
R: Relevancy<br />
L: Reputable links<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go through those
topics and discover how Wordtracker is in an even better position (with recent
improvements to the Keywords tool) to help you do it.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">First things first you
need the keywords with which to optimize your site:<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">First choose your
keywords<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The new, improved</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">helps you find the keywords that will get traffic to your site
and beat your competitors.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The aim of this article
isn't to tell you how to do your keyword research, however. You'll find a lot
more information on that in</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Finding
keywords</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">and</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keyword mapping</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div>
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<a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's assume you have
your keywords.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">How do you use them on
your web page?<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Let's go back to</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>T</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">he</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>M</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ad</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>H</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">atter</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>I</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">s</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>D</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">efinitely</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>R</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">ather</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> <b>L</b></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">oony<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Title tag<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><title>My
Page Title</title></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s1600/make-your-title-compelling-wam-bam-club-example.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Title Tag" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBg8FvMtGfRETjtJ8fPez9j8O5OVEGsdcfGqeTyEdjW8f6_IOk9pP6dstW41mYHVe4GO7xbxPvxKFs2CsY7GXUAYGz9BNDFthmU6cRF5MFUvvoFyeIFD-fbeDowSCoConrJCXAOLxPdtY/s400/make-your-title-compelling-wam-bam-club-example.jpg" title="Title Tag" width="400" /></a></div>
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The title tag for the
first item in the search engine results in the picture below is</span><i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">"Burlesque London | Wam Bam Club | Comedy, Magic, Music and
Burlesque"</span></i><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">This tag, as well as
being of great interest to Google, appears at the top of your browser and acts
in much the same way as the title of a book to your prospective customers. Have
you ever bought a book largely based on how the cover looks? Yes? (Good for you
if you haven't ...)<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Title tag key points<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">            </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make your title compelling to increase clickthroughs.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; text-align: left; text-indent: -0.25in;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">           </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Focus on a primary keyword and if you can work one in, use a
second or third keyword. Place the primary keyword right at the beginning. But
don't stuff with keywords - a long list of keywords looks suspicious to both
Google and your human visitors.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Make sure your primary keyword is relevant to the content on
your page. You'll lose ranking if there's no relevance and people won't stay on
your site.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 2.4pt; margin-left: 18.75pt; mso-list: l1 level1 lfo1; mso-margin-top-alt: auto; tab-stops: list .5in; text-align: justify; text-indent: -.25in; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">      </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Restrict your title tags to 69 characters - anything over this
Google will cut off and you'll lose a whole word even if you're only one
character over.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use a unique title tag for every page so that Google doesn't see
you as duplicate content.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        </span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use the | symbol or dash - anything else detracts from your
message.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta description tag<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><meta
name="description" content="My description" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s1600/content_description-tag_seo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meta Description tag" border="0" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheqkxg01HPI_xs_teV7G3hqHEriK4EOJ_pX9nT7VDk6Fh8TfqTawruZtFt1LebeNpbvgYJgp9EOvTn6lHQhTXsW1rLIVOqCx4y8MOBa0tv19H_oT5X94N3WDwnrJhl7b8dcmw26tmZTyg/s400/content_description-tag_seo.png" title="Meta Description tag" width="400" /></a></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Below you'll see the
description tag used on Wordtracker's</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Scout</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">page (circled in red):<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should
serve as a short and to the point summary of what your web page is about, with
a bit more detail about what the content will be than can be gleaned from your
title. Try including a strong call to action to spur your prospective customers
into action: "Click here to learn more," for example.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">Meta description tag key
points<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The description should make sense to your reader.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">It should reinforce your title tag - confusion will reign if
your description is saying something that has nothing to do with your title
tag, and the searcher will pass you over.<o:p></o:p></span></div>
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<span style="font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Again, place your primary keyword near the beginning and don't
use too many keywords. Try combining keywords (there are some great examples of
that in Rand Fishkin's article on</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Tactical
SEO</span></u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">)<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The character limit for your description tag is 160.<o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "symbol"; font-size: 10.0pt;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">        
</span></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Include your brand to increase brand awareness and help show
trustworthiness.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">Meta keywords tag<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Meta keywords aren't as
important these days as they used to be. Google, for instance, has said that</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">they don't use them</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">at all in web rankings these days.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">So don't worry about
them.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">H: Header tags: H1, H2,
H3<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><h1>,
<h2>, <h3> etc (up to 6)</span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">You should only have one
H1 tag per page and this is your headline: it's the text that should make your
readers want to read on. So concentrate on making it hook in your visitors.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do try to use your target
keywords in your header tags if you can, and although these carry less ranking
weight than previously, they are still assessed, and Google places more weight
on the H1 tag than the others. They can help increase your ranking simply by
way of making your text easier to read, thereby increasing clickthroughs, and
hopefully improving your bounce rate (the rate at which your visitors leave
your site.)</span><span style="color: #2b2b2b; font-family: "verdana" , sans-serif; font-size: 13.5pt; line-height: 16.8pt;"> </span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">I: Image file names and
alt tags<o:p></o:p></span></b></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><img
src="my-lovely-pic.gif" alt="My lovely picture" /></span></b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s1600/healthy-fruit-and-vegetable-juices.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Image File names and Alt tags" border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRdhyXlYpX1tMbaD-vPv0wZbtElEgzwrQG74j53dKBWzAYMOhIq4103sUZolm4TRAw9QH7PwqGvB5djvIZ8SrTfUB0u46VSl-n3DZGlckDnMgAYiV8JdLDPo3AcAuoKVogsDW-YtWU3Zo/s400/healthy-fruit-and-vegetable-juices.jpg" title="Image File names and Alt tags" width="400" /></a></div>
<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><br /></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"></span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Always give your images
an alt tag (alternative text tag). As well as helping to inform the search
engines what your page is about, they're essential for accessibility.
Specialist software used by people with visual impairment reads them out, so
you should have them describe what the image is about. They also appear in
place of a picture if a reader has images switched off.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Of course, also make the
image alt tags and file names keyword rich so that the search engines see them
as another piece of keyword rich content on your site.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">D: Diversity<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Do use your primary and
secondary keywords in your text, but also use lots of other on-topic words so
that it does not appear that your text is stuffed full of keywords. Make your
content readable, interesting, knowledgeable and make it long - the more you
know and can advise on any given subject, the more authoritative and
trustworthy you will look to to the search engines and your audience.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 18.5pt;">How can Wordtracker help?<o:p></o:p></span></b></div>
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<a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="https://www.blogger.com/blogger.g?blogID=3268991423812153735" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Use our new</span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><u><span style="font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Keywords tool</span></u><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;"> </span><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">to find relevant and popular search terms, but above all write
great content (or pay someone to write great content for you!).<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">R: Relevancy<o:p></o:p></span></b></div>
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<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">The search engines expect
to see relevant content on a page, and visitors will also: they'll bounce
straight off if they arrive at a page about cats when they expected it to be
about home improvements, for example.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">And as Google is looking
ever closer at customer engagement, the bounce rate is become increasingly
important.<o:p></o:p></span></div>
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<b><span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 23.5pt;">L: Reputable links<o:p></o:p></span></b></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">At the moment, linking is
still the biggest ranking factor, and everything you've done above will help to
make your site more linkworthy.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 16.8pt; margin-bottom: 12.0pt; text-align: justify; text-justify: inter-ideograph;">
<span style="color: #2b2b2b; font-family: "verdana" , "sans-serif"; font-size: 13.5pt;">Good quality, relevant,
keyword rich content is imperative if you're to get noticed and get linked to
by reputable sites, and these sites will be able to find you that much more
easily if you follow these guidelines. If they see that you are a trustworthy,
authoritative brand, links will follow.<o:p></o:p></span></div>
<br />
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